The National Hockey League (NHL) today debuted the newest ad in its “The Next Golden Era is Now” campaign to commemorate the start of the 2024-25 season. The spot, titled “ Gen Z ” and created by ...

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An accompanying music video featuring Jelly Roll, the Stanley Cup, and NHL highlights debuted during the first game of the Western Conference Final, part of a multi-faceted creative collaboration.

Scouts got a closer look at some of the top prospects in the 2026 NHL Draft when the scouting combine continued Saturday in Buffalo. Penn State forward and prospective top pick Gavin McKenna measured ...