Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of B2B marketers use video as part of their marketing mix, and many plan to do ...

SVM PR & Marketing Communications, a Rhode Island-based, full-service agency specializing in healthcare, technology, and B2B communications, earned a Gold Merit Award in Media Relations in the 2026 ...

B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product ...

Apollo reports that effective digital marketing accelerates B2B growth by understanding buyers, nurturing leads, and leveraging data-driven strategies.

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Rana Rahman has worked in PR for two decades, having started out working on consumer brands like Philips, Fujifilm, PlayStation, and a whole load of dotcom companies. He now exclusively focuses on ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these higher ...

A funny thing happened to B2B marketers during the pandemic. Not only did more buyers turn to digital channels to help with their purchase journey, but millennials became the largest generation in the ...

This session details how brand-level messaging and media activity can align around a single goal of protecting or winning a strategic account (or set of accounts within a sector). Brand, ...

Discover why corporate golf events have become a premier B2B relationship-building strategy, fostering stronger connections, ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...